Greater choice for coeliacs with more Livwell lines in SuperValu

Leading gluten free bakery Livwell will launch three new lines into SuperValu from 1st October.

Supplied by Dublin’s Castle King Services (CKS), the new lines bring SuperValu’s range of Livwell gluten free breads, cakes and biscuits to sixteen and adds welcome choice to the gluten free fixture for the Republic’s growing coeliac population.

The new lines are;

2 Pack of Double Chocolate Muffins, perfect for a mid morning snack, €1.99

200g Fruit Loaf, delicious loaf packed with juicy fruit, €3.49

150g packet of Chocolate Chip Cookies,

a tasty treat anytime, €2.99

Of the new lines Joe Butler from CKS said; “Livwell has been a best-selling brand of tasty gluten free products for years and part of the appeal is the raft of new products that give coeliac consumers real choice.  I’m sure that these lines will be very well received.”

Livwell’s Trade Marketing Manager Jen Johnson added; “We work hard to benchmark our gluten free lines against those containing gluten and are very pleased with these lines that are great for snacking, picnics and packed lunches.  We look forward to receiving feedback from SuperValu’s customers.”

CKS stocks many of Livwell’s best selling lines including white and seeded bread and rolls, pitta, naan, ciabatta, scones and cake bars.  It also supplies Dunnes Stores, Superquinn, Tesco and Euro Spar.

For more information about Livwell lines, please visit www.livwell.co.uk or e mail Joe Butler on jbutler@cks.ie

Back to school with perfect gluten free pack ups

Finding tasty gluten free food that look and taste as mainstream as possible is a constant challenge for the parents of children with coeliac disease but Livwell’s range of delicious wheat, gluten and milk free breads, pitta, baguette and soft rolls offer the perfect packed lunch and snack solution for children and adults alike.

Why not try pitta pockets stuffed with ham, avocado and cream cheese, or toasted pitta fingers with homemade hummus?  You could also have fun making pizza using Livwell’s pizza bases topped with passata, ham, pineapple and cheese.  Simply bake for 5 minutes at 200°C and leave to cool for an innovative lunchtime snack that is bound to cause a stir in the dining hall!  Equally tasty and nutritious would be Livwell seeded bread or ciabatta roll filled with ham or cheese.

For dessert, choose from a selection of gluten free goodies including syrup pancakes, sultana scones, raisin swirls or double chocolate muffins.

Livwell is one of the leading suppliers of tasty gluten free breads, rolls, muffins, bagels, pancakes and cakes and enjoys prescription status for its range of gluten, wheat and milk free sliced white and multi - seeded bread, white rolls, baguettes, naan, pitta, English muffins, ciabatta and bagels.  Prescription lines are available to order from pharmacies nationwide.

Livwell’s products are available through selected retailers including Asda, Waitrose Sainsburys, Morrisons & Budgens. They are also available to buy online from www.gffdirect.co.uk and www.simply-free.co.uk

Record entries for Awareness Week competition

A competition to celebrate Coeliac Awareness Week attracted a record number of entries and even included an entry from Malta.

Leading free from bakery Livwell launched the ‘What do you miss?’ competition to help to raise awareness of coeliac disease and dermatitis herpetiformis during Coeliac UK’s annual awareness week (10-16 May).

Over 500 people entered the competition to win a hamper packed full of Livwell gluten free goodies that included cakes, crumpets, bread, pancakes and muffins.  Winners were selected at random and first prize was awarded to Hayley Davis from Clapham in Bedford and ten runners up won packs of Livwell’s crumpets and new raisin swirls.

Hayley, who has been on a restricted diet since being diagnosed with dermatitis herpetiformis 3 years ago, most misses Belgian Buns whilst other entrants most miss Danish pastries, chocolate éclairs, doughnuts, malt loaf and Guinness!

Hayley was delighted to win the competition and said; “It’s good that companies like Livwell are helping to raise awareness of what being on a restricted diet means to the hundreds of thousands of people with dermatitis herpetiformis and coeliac disease nationwide and I can’t wait to tuck into all the delicious treats that they have sent me.”

Livwell’s Trade Marketing Manager Jen Johnson was equally delighted with the response to the competition; “We wanted to support Coeliac UK’s  Awareness Week and used the easy to enter competition as a way to raise awareness and to find out what people with dermatitis herpetiformis and coeliac disease really want so that we can serve their needs better.”

Livwell innovates with gluten free raisin swirls

A leading free from bakery has launched an innovative and delicious treat for people with coeliac disease and wheat allergies.

Yorkshire based Livwell has spent several months perfecting the recipe for Raisin Swirls that are now on sale in selected Asda stores nationwide and cost £2.08 for two.

Packed with juicy raisins and dusted with sugar, the innovative gluten and milk free swirls are suitable for coeliacs and vegetarians and are delicious served warm.

Commenting on the launch, Livwell’s Trade Marketing Manager Jen Johnson said; “We take pride in leading the way in innovative gluten free baked goods and are delighted to be first to market with this tasty treat.”

Livwell produces an extensive range of free from products including muffins, breads, rolls, bagels, pancakes and cakes. They are available from selected retailers and from www.gffdirect.co.uk and www.simply-free.co.uk.  Its prescription range now includes bagels, pitta, naan and muffins and is available through pharmacies nationwide.

Livwell sponsored the Innovation Award at the 2010 Foods Matter Awards that was won by The Gluten Free Kitchen’s Seeded Rolls.

Win Livwell gluten free goodies in Awareness Week competition

A leading gluten free bakery has launched a competition to celebrate Coeliac Awareness Week (10 – 16 May).

Livwell has launched a ‘What do you miss?’ competition to coincide with the start of Coeliac UK’s annual awareness week on 10th May.

Livwell is inviting anybody with coeliac disease or a gluten intolerance to write in and say what wheat based treats they miss most since they have had to adopt a restricted diet.  The first prize is a hamper packed full of Livwell gluten free goodies including cakes, crumpets, bread, pancakes and muffins and there are 10 runners up prizes of crumpets and the new raisin swirls.

Livwell’s Trade Marketing Manager Jen Johnson explains the rationale behind the competition; “We want to support Coeliac UK’s  Awareness Week and hope that our easy to enter competition will get people talking about what being on a restricted diet means to the hundreds of thousands of coeliacs nationwide.”

Entering the competition is easy.  Simply submit your entry online or write to Jen Johnson, Livwell, PO Box 222, Hull, HU2 0YX with ‘what you miss’ together with your name, telephone number and how long you’ve suffered from coeliac disease or a gluten intolerance. The closing date is 7th June 2010.

Livwell is one of the leading suppliers of tasty gluten free breads, rolls, muffins, bagels, pancakes and cakes and enjoys prescription status for its range of gluten, wheat and milk free sliced white and brown bread, white rolls, baguettes, naan, pitta, muffins and bagels.  Prescription lines are available from pharmacies nationwide.

Livwell also produces an extensive range of free from products including muffins, biscuits, bagels, pancakes, pies and puddings. They are available from selected retailers and from www.gffdirect.co.uk and www.simply-free.co.uk

Livwell sultana scones commended at Free From Food Awards

A Yorkshire gluten free bakery is celebrating after its sultana scones were commended in a national competition for ‘free from’ foods.

Judges at the Foods Matter Free From Food Awards  considered that Livwell’s SultanaScones had “plenty of fruit” and were “really rather yummable”

Free from gluten, wheat and milk, the commended scones are packed with succulent sultanas and are produced in a designated free from bakery.  As with all Livwell baked goods, they are guaranteed free from codex wheat and contain less than 20ppm of gluten.

Jen Johnson, Livwell’s Trade Marketing Manager, is delighted with the success; “We work hard to produce gluten free foods that people enjoy and it’s rewarding to have our efforts recognised.”

Now in their third year, theFreeFrom Food Awards celebrate the innovation and imagination shown by the food industry in creating foods that do not include many of the allergens like wheat and gluten that may cause health problems.

Livwell Sultana Scones are available from selected Asda and Waitrose stores and online from www.gffdirect.co.uk . The two pack retails online for £1.30 plus p&p.

Happy Easter!

It's that time of year again and Livwell's Hot Cross Buns are as delicious as ever.

They are available from Waitrose for £2.39 and online at www.gffdirect.co.uk and www.simply-free.co.uk.  All of Livwell’s products are guaranteed free from Codex wheat and contain less than 20ppm of gluten.  Enjoy!

A Valentine's treat to remember

If you’ve left it too late to whisk your valentine away to Paris for a romantic break this weekend, why not treat them to a gastronomic gluten free feast at home instead?

For the 1% of the population with an allergy or intolerance to the protein, gluten, the old adage that the way to a man (or woman’s) heart is through their stomach is a potentially a harmful one, but leading free from specialist Livwell has a safe suggestion that is bound to please.

For breakfast, start the day with a feast of smoked salmon and scrambled eggs on Livwell’s gluten, wheat and milk free bagels, followed by a taste of Paris with delicious Pain au Chocolat that are packed with bitter chocolate or with muffins dripping with melting butter and strawberry jam.

At elevenses, why not make fresh coffee and serve with Victoria Sandwich cake for an indulgent, yet safe snack to tide your loved one over to lunchtime’s pizza?  Simply load thin and crispy pizza bases with their favourite toppings and mozzarella cheese for a homemade treat that’s ready in minutes.

You could conclude your day of culinary delights with a home made curry served with free from garlic and coriander naan or pitta  breads to round off a thoughtful Valentine’s Day to remember.

Livwell, sponsors of the 2010 Foods Matter FreeFrom Food awards, also produces an extensive range of gluten, wheat and milk free products that include cakes, muffins, bagels, pancakes and speciality breads; many of which are also available on prescription. They are available from selected retailers and online at www.gffdirect.co.uk and www.simply-free.co.uk.  All of Livwell’s products are guaranteed free from Codex wheat and contain less than 20ppm of gluten.

More Livwell lines available on prescription

Livwell has added four new lines to its prescription range.

Livwell’s Circle Rolls (Bagels), Teardrop Flat Breads (Naan), Toasting Bread Buns (English Muffins) and Square Dinner Rolls (Ciabatta) have all been awarded prescription status and are now available to order from pharmacies nationwide.

Livwell is one of the leading suppliers of tasty gluten free bread, cakes and pastry products and already enjoys prescription status for its range of gluten, wheat and milk free sliced white and brown bread, white rolls, baguettes and flat breads. 

Made from high quality ingredients to the exacting standards that have been Livwell’s hallmark for generations, all of the new products are guaranteed free from gluten and offer a delicious alternative to bread for sandwiches, snacks and as meal accompaniments.

Livwell’s Commercial Director, Paddy Cronin says “Livwell’s growing range of prescription lines demonstrates our commitment to providing coeliacs with tasty and wholesome food gluten free food whilst our new welcome pack is a valuable source of information to help them to manage their disease and to make informed choices.”

The PIP codes for the products are as follows and they can be ordered from pharmacies nationwide;

Circle Rolls                                      PIP code 335-4750

Tear Drop Flat Breads                    PIP code 339-8591

Toasting Breads Buns                    PIP code 335-4735

Square Dinner Rolls                        PIP code 351-8552

Livwell also produces an extensive range of gluten, wheat and milk free products including cakes, muffins, scones and pancakes. They are available from selected retailers and by visiting www.gffdirect.co.uk.  All of Livwell’s products are guaranteed free from Codex wheat and contain less than 20ppm of gluten.

Christmas is coming...

Packed with the finest vine fruits and topped with a generous layer of marzipan and icing, leading free from specialist Livwell’s Christmas Cake is wheat, gluten and milk free and costs £3.95 plus p&p. In addition, Livwell’s gluten free bread (recently awarded prescription status) makes great breadcrumbs and the new crumpets (£2.19) satisfy the need for a warming gluten free snack over the festive period.

Livwell products are all free from codex wheat and are guaranteed to contain less than 20ppm of gluten.

Livwell also produces an extensive range of gluten, wheat and milk free products that include cakes, muffins, bagels and pancakes, that are available from selected supermarkets and online at www.gffdirect.co.uk. Prescription lines are available by contacting your local pharmacist.

Livwell’s new welcome pack

Leading free from bakery Livwell has launched a welcome pack in response to the growing number of requests for information from both consumers and health professionals.

Comprising a handy, wipe clean folder including information, recipe ideas and product details, the welcome pack is designed to help both those who are newly diagnosed with Coeliac Disease and those who are looking for recipe ideas, prescription forms and product information.

Livwell’s Marketing Manager, Jen Johnson, said; “Whenever we go to events and fairs we are always asked for information about coeliac disease and free from products, so we decided to put this pack together and it has been very well received.”

To receive a free welcome and pack and a sample of the new prescription product flat breads, please e mail info@livwell.eu.

Ghoulish gluten free treats

This year, why not host a Halloween party with a difference and use Livwell gluten free products to make fiendishly tasty snacks?

You could get the party started with some dead man’s pitta fingers with hummus and blood sauce (passata) dips or frighten your guests with ghoulish pizzas made from Livwell free from pizza bases covered in passata and mozzarella cheese, with black olives for eyes.

For dessert, Livwell syrup pancakes covered in red writing icing make great dracula bites whilst children can decorate pizza bases with strawberry coulis and black liquorice to create tasty spiders’ webs.

Livwell, the UK’s leading free from manufacturer, also produces an extensive range of gluten, wheat and milk free products that includes cakes, muffins, bagels and pancakes. They are available from selected retailers and from flat breads used for dead man’s fingers) that are available through pharmacies. 

Scottish schoolgirl celebrates competition win

A seven year old schoolgirl from Linlithgow is celebrating after winning first prize in a competition to raise awareness about coeliac disease.

Anna Law won the first prize of a new Nintendo DSi for her entry in an ‘inventa pizza’ competition.

Organised by leading free from bakery Livwell, the launch of the competition coincided with the start of Coeliac UK’s annual awareness week on 11th May and aimed to raise awareness of coeliac disease amongst children in a fun and imaginative way.

Livwell invited children to submit either drawings or photographs of their own pizza inventions to win a ‘must have’ Nintendo DSi worth £150. Anna’s winning entry was a ‘smiley’ sweetcorn, sausage and chicken pizza.

Anna, who attends St. Joseph’s Primary School in Linlithgow, was diagnosed with coeliac disease just over a year ago following a family screening that was advised after her brother became seriously ill with the disease. She has had to adapt her diet to exclude gluten, a type of protein found in wheat, rye and barley. 

Of the condition, Anna says; “Luckily, I really like cooking and baking, so I have experimented with foods that don’t contain gluten since my diagnosis - pizza is my favourite and Livwell’s pizza bases are really nice.”

When not experimenting in the kitchen, Anna enjoys swimming, Brownies and playing games.

Livwell’s Commercial Director Paddy Cronin explains the rationale behind the competition; “Whilst a growing number of children are being diagnosed with coeliac disease, awareness levels of the condition amongst non coeliac children appears to be low. 

We launched the competition to increase awareness of what living with coeliac disease means to the tens of thousands of children like Anna.  These children face a future with a restricted diet and the consequences of accidental gluten consumption is potentially catastrophic.  If children are aware of the implications of living with coeliac disease, we are hoping that they may be more sympathetic towards their peers.”

Livwell is one of the leading suppliers of tasty gluten free bread, cakes and pastry products and enjoys prescription status for its range of gluten, wheat and milk free sliced white and brown bread, white rolls and white baguettes.  The extensive range is available from selected retailers, by calling the bakery on 0845 1200038 or online from www.gffdirect.co.uk

Sainsburys is demonstrating its commitment to the growing Free From category with the listing of three new lines from leading gluten free bakery Livwell.

The listing, available in selected stores from 29th July comprises;

Victoria Sponge - delicious, soft sponge with a jam and frosting centre and sprinkled with icing sugar 

Chocolate Sponge - scrumptious chocolate cake makes a great any-time treat

Crumpets - pack of 4 versatile and tasty crumpets - serve hot with lashings of butter, or use as a base for mini pizzas

All of the lines are free from codex wheat, are guaranteed to contain less than 20ppm of gluten and are gluten, wheat and dairy free.

Livwell’s Commercial Director Paddy Cronin is pleased with the listing; “There has been a move away from branded products in the free from category over the last couple of years, so it’s good to see some established brands on the shelves again.  The new lines will offer consumers more choice in the snack and treats section of the free from fixture.”

Livwell has made it easier for people to enjoy delicious fresh Livwell bread on prescription by launching a downloadable prescriptionform that you simply complete and present to your pharmacist or GP - click here to download your copy.

Children, why not enter our free competition to win a Nintendo DSi?

All that you have to do is invent a new pizza flavour and either send us a drawing of what it would look like or even make it and send a photo!

The aim of the competition is to encourage children to learn more about coeliac disease so that they understand what it's like to live with an intolerance or an allergy.  For more information, please visit Coeliac UK's website.

Once you have invented your pizza, please send your drawing or photo with your full name, address with postcode, age and parental consent to

Inventa Pizza Competition,

York House,

Shiptonthorpe, YO43 3PQ

The closing date is 30th June and there will be one DSi plus 20 runners up prizes of Livwell Pizza Bases (so that the non coeliacs can see how tasty they are!) for each of the following age categories;

5-7 years, 8-11 years, 12-15 years

Please click here for the competition rules

A leading free from bakery has launched a new product in response to the growing need for free from continental bakery lines.

Suitable for coeliacs and vegetarians, Livwell’s Pain Au Chocolat are made from the finest ingredients and are delicious served warm or cold.  Gluten and wheat free, they are available from selected Waitrose stores and direct from the bakery by calling 0845 1200038.

Livwell also produces an extensive range of gluten, wheat and milk free products including cakes, muffins, biscuits, bagels, pancakes, pies and puddings that is available from selected retailers.  Selected bread lines are also available on prescription – please visit www.livwell.eu for more information. 

Livwell’s Commercial Director, Paddy Cronin says “We are delighted to be able to extend the Livwell brand with the launch of Pain au Chocolat. It fits perfectly with our strategy to offer consumers an extensive range of everyday and luxury free from products that don’t compromise on taste.” 

April 2009

Livwell has announced plans to launch a new prescription product to coincide with Coeliac Awareness Week (11-17 May).

Livwell’s 4 Flat Breads have been awarded prescription status and will be available to order from pharmacies nationwide* from 11th May.

Livwell is one of the leading suppliers of tasty gluten free bread, cakes and pastry products and already enjoys prescription status for its range of gluten, wheat and milk free sliced white and brown bread, white rolls and white baguettes.  Made from high quality ingredients to the exacting standards that have been Livwell’s hallmark for generations, the Flat Breads are free from gluten, wheat and milk and offer a delicious alternative to bread for sandwiches, or a great meal accompaniment.

Livwell’s Commercial Director, Paddy Cronin says “We are delighted to be able to offer Flat Breads on prescription as more people will be able to see for themselves how tasty and versatile they are.  We work hard to produce the best bread that is benchmarked against standard products and are particularly proud of this product.”

The PIP code for Livwell’s 4 Flat Breads is 3398583 and they are available from Polarspeed, by calling 01530 510789 or visiting www.polarspeed.com.

Livwell, sponsors of the 2009 Foods Matter FreeFrom Food awards that concludes with an awards party at Hampstead’s Burgh House on 12th May, also produces an extensive range of gluten, wheat and milk free products including cakes, muffins, biscuits, bagels, pancakes, pies and puddings. They are available from selected retailers and direct from the bakery by calling 0845 1200038. 

If you’re one of the millions who suffer from an allergy or intolerance to gluten, Easter time needn’t be a time for denial with Livwell’s Hot Cross Buns.

Made from succulent currants, sultanas and raisins, these tasty Hot Cross Buns are gluten, wheat and milk free and are delicious served lightly toasted with dairy free spread.

Livwell, sponsors of the 2009 Foods Matter FreeFrom Food awards, also produces an extensive range of gluten, wheat and milk free products that include cakes, muffins, biscuits, bagels, pancakes, pies and puddings. They are available from selected retailers including Waitrose and direct from the bakery by calling 0845 1200038.  The mail order price of the 4 pack of Hot Cross Buns is £2.50 plus p&p

Forget chocolates, flowers, hearts and aftershave! 

This year, why not show your loved one how much you care this by creating a special Valentine’s Day menu using gluten free foods?

For the 1% of the population with an allergy or intolerance to the protein, gluten, the old adage that the way to a man (or woman’s) heart is through their stomach is a potentially a harmful one, but leading free from specialist Livwell has a safe suggestion that is bound to please.

For breakfast, treat your loved one to a breakfast of smoked salmon and scrambled eggs on Livwell’s delicious gluten, wheat and milk free bagels or free from muffins with melting butter and strawberry jam.

At elevenses, why not make fresh coffee and serve with Cherry Bakewellsfor an indulgent, yet safe snack to tide your loved one over to lunchtime’s pizza?  Simply load thin and crispy pizza bases with their favourite toppings and mozzarella cheese for a homemade treat that’s ready in minutes.

You could conclude your day of culinary delights with a home made curry served with free from Livwell’s gluten, wheat and milk free garlic and coriander naan or pitta  pockets to round off a thoughtful Valentine’s Day to remember.

Livwell, sponsors of the 2009 Foods Matter FreeFrom Food awards, also produces an extensive range of gluten, wheat and milk free products that include cakes, muffins, biscuits, bagels, pancakes, pies and puddings. They are available from selected retailers and direct from the bakery by calling 0845 1200038. 

As the charity Allergy UK prepares to raise awareness of the plight of the nation’s coeliacs and gluten intolerants during Food Allergy & Intolerance Week (19th - 23rd January), gluten free specialist Livwell announces plans to make its gluten free products even more accessible to its customers.

Gluten free favourites like bagels, petits pains, pitta bread, cherry bakewells and blueberry cakes bars have always been available from selected retailers and mail order from the bakery, but now plans are being made to make both the standard and the prescription ranges available online.

Livwell’s Commercial Director, Paddy Cronin elaborates; “We know from research conducted by Foods Matter Magazine that 23% of respondents prefer to shop online and that this trend is set to increase.  We launched a new website last year and the online shop marks phase two of its development.

Pharmacists will also be able to order Livwell’s prescription products online with a direct link to PolarSpeed’s website.  We’re hoping that it will make it much more convenient for the growing number of people with coeliac disease and gluten intolerances to buy our great tasting products ”

Livwell, sponsors of the 2009 Foods Matter FreeFrom Food awards, plans to go live with its online store by Easter.

Allergy UK is the operational name of The British Allergy Foundation.  People are able to access advice and information through its helpline 01322 619898 and websites www.allergyuk.org and www.foodintoleranceawareness.org. 

As National Curry Week approaches (23rd to 29th November), a leading free-from company has baked the perfect accompaniment.

Free from gluten, wheat and milk, Livwell’s delicious Garlic and Coriander Naan make the most of any curry. 

Made from the finest ingredients in a designated gluten free factory, a two pack of tasty naan is available from selected supermarkets or direct from the bakery (0845 1200038) and costs £3.00 mail order.

Livwell’s Garlic and Coriander Naan are part of a range of gluten, wheat and egg free breads of the world that include bagels, petits pains, baguettes and pitta bread.

Livwell, sponsors of the 2009 Foods Matter FreeFrom Food awards, also produces an extensive range of gluten, wheat and milk free products that include cakes, muffins, biscuits, bagels, pancakes, pies and puddings.

National Curry Week has been established to celebrate Indian food and culture whilst raising funds for Oxfam.

If you’re one of the many people who suffer from an allergy or intolerance to gluten, don’t despair – Christmas fare is back on the agenda!

For the growing number of people whose bloating and lethargy affects their quality of life, Christmas is a particularly difficult time as their condition means that cakes, tarts, stuffing and wheat based snacks are off limits.

Made from finest vine fruits, leading free from specialist Livwell’s Christmas offering includes a wheat, gluten and milk free Christmas cake with icing and marzipan (£4.00 plus p&p mail order), a two pack of Christmas puddings (£4.00 plus p&p mail order), and a pack of four mince pies (£2.00 plus p&p mail order).  In addition, Livwell’s gluten free bread makes great breadcrumbs and the new syrup pancakes satisfy the need for a free from snack.

Livwell also produces an extensive range of gluten, wheat and milk free products that include cakes, muffins, biscuits, bagels, pancakes, pies and puddings that are available from selected supermarkets or direct from the bakery by calling 0845 1200038.